Adaptive Media® is a Next-Generation Interactive AI technology format that focuses on creating more natural, adaptive, and emotionally intelligent interactions.

By integrating advanced machine learning, conversational AI, emotion analysis, adaptive video and multimodal interaction capabilities, A-dapt’s format revolutionises how humans interact with screen-based training technology, leading to more human, intuitive, lower cost and scalable training experiences, across a wide range of possible applications - such as corporate training, legal, health and marketing communications.

A-dapt has operating companies in the UK and France, where its largest customer is the French Government Agency France Travail.

A-dapt is supported and invested in by EIT Digital, the EU's Innovation and Technology Agency. A-dapt is currently raising a final seed round before Series A in 2025.